Soundbräu - Crafting the digital identity of a music studio
2025
Sound Bräu is a professional recording studio in Germany specialising in music production, artist collaboration and sound craftsmanship.
The studio needed a digital home that would reflect its identity: a space where sound, atmosphere and creativity converge. It was essential to convey both technical excellence and artistic sensibility while allowing visitors musicians, producers and collaborators to understand the services provided by the studio.
Process
We approached the brief by anchoring the design in three pillars:
Atmosphere. Creating a visual mood that evokes sound, space and studio culture.
Clarity. Structuring content so that the key services (recording, mixing, rehearsal, collaboration) are immediately visible, easy to navigate and responsive across devices.
Identity. Rreflecting Sound Bräu’s aesthetic: premium yet accessible, technical yet human.
The design process included a streamlined sitemap and wireframes to prioritise the user’s decision-path (discover → listen/view → book). The UI uses visual cues inspired by studio equipment, rhythm and sound waves, integrated into a responsive layout for mobile and desktop. Copywriting and imagery emphasise the craft of recording and the creative environment, with the website serving both as a brochure and as a functional booking tool.
Result
The launched site presents Sound Bräu not merely as a service-provider but as a destination for artists and producers. Its visual tone now aligns with the studio’s physical experience; navigation and booking flows are clearer; the brand positioning as a high-calibre, artist-centric facility is reinforced. The digital presence helps convert visitors into clients by immersing them in the studio’s world before they set foot through the door.
