Emotion Pilates
2025
digital identity
Emotion is a pilates and physiotherapy clinic based in Madrid. A space where movement, health and overall wellbeing are at the core.
To craft the digital identity for Emotion we focused on communicating movement and balance so we designed a clean and approachable identity that reflects their value proposition: a place where body and mind align not only through movement, but also through health.
Process
Our goal was to help Emotion bring their brand into the digital environment, both web and social media.
We created a minimalist and visual site, easy to navigate and focused on a clean and direct digital experience. The goal was for users to quickly access the key information: services, bookings and classes.
We also lead their social media presence, crafting a visual direction that captures the spirit of Emotion and amplifies its brand voice.
Brands also live in the digital space and this is where they take shape!
